芜湖塔秀动漫影视有限公司产业发展的问题及对策分析jqoddofv.docVIP

PAGE 装订 装 订 线 本科生毕业论文（设计） 题目: 芜湖塔秀动漫影视有限公司 产业发展的问题及对策分析 系 部 经济与管理学院 学科门类 经济系 专 业 经济学 学 号 0806111035 姓 名 陶虹 指导教师 刘璇 2012年 5 月 芜湖塔秀动漫影视有限公司产业发展的问题及对策分析 摘 要 所谓动漫，就是由“动画”和“漫画”这两个代表不同内容的词语缩略而成的。动漫产品的外延是不断延伸拓展的，在这一过程中便逐渐形成作为“社会物质生产部门”的动漫产业。芜湖塔秀动漫影视有限公司的动漫产业从根本上讲是“起了大早赶了晚集”，公司在动漫产业链上出现结构性缺失的现象，动漫产品的供给上则存在巨大的缺口。而芜湖塔秀动漫影视有限公司产业发展的一个核心问题体现在动漫产品缺乏创意上，使得数量上的增长无法带动质量上的突破，并在动漫作品的营销上缺乏比较优势。随着动漫产业在国家经济发展中作用的提升，芜湖作为中国的动漫产业发展基地之一，近年来一直大力支持本地动漫产业的发展，从方特欢乐世界到动漫文化交易展，芜湖的动漫产业正处于蒸蒸日上的发展状态。因此文章以芜湖塔秀动漫影视有限公司为研究对象，来分析其动漫产业发展中存在的问题，并提出相关对策。 关键词：芜湖 动漫 产业 创意 ABSTRACT The so-called anime, is the “animation”and “comic” the two represent different content words into the thumbnail. Anime products is extending continuously expanding of the extension, in this process will gradually formed as a “social material production department” cartoon industry. The animation industry development of Wuhu Tower Show Anime Film Limited Company of the essentially is “up early morning drive late set”, the company in the cartoon industry chain in the structural missing phenomenon, anime product supply there are huge gaps in. And in Wuhu Tower Show Anime Film Limited company, one of the core questions reflected in anime is lack of originality product, making the number cant drive growth quality breakthrough, and in the cartoon works on the marketing of comparative advantage. As cartoon industry in the national economy development in the role of ascension, wuhu as China’s animation industry development bases, and in recent years have been vigorously support local cartoon industry development, from the party’s animation culture to joy to the world trade exhibition, the cartoon industry is in wuhu booming development state. So the article to Wuhu Tower Show Anime Film Limited company as the research object, to analyzes the cartoon industry existing problems, and puts forward relevant countermeasures. Keywords：Wuhu Animatio