市场-营销本科论文.docVIP

XXX本科生毕业设计（论文） PAGE PAGE III 摘 要 随着中国企业参与世界贸易的增多，中国对外贸易取得了长足的发展，中国产品的成本优势日益明显，在国际竞争中处于有利的竞争地位。但是我国产品成为越来越多的国家的反倾销调查对象，国外对我国出口产品的反倾销指控日益增多，频繁的调查严重影响了我国的出口贸易，使我国已成为世界反倾销最大受害国。 本文针对我国非市场经济待遇、外贸企业出口秩序混乱、增长过于迅速、缺乏国际营销经验和企业应对反倾销诉讼不力进行了分析。提出了提高产品质量增强品牌意识、调整市场结构分散反倾销诉讼风险、培养专业人才积极应诉反倾销、建立反倾销预警机制等措施。由此，我国企业如何应对反倾销就显得尤为重要。 关键词：外贸企业；反倾销；非市场经济国家；反倾销预警机制  Abstract As the Chinese enterprise increase the participated in the tread of world, the Chinese foreign trade get a big development, the cost had the advantage of Chinese products, it stand on a vantage point in the international competition. More and more country held anti-dumping investigation to our products, overseas increase the indictment of anti-dumping to our country export products day by day, a lot of investigation has seriously affected our country’s export trade, our country become to the biggest anti-dumping country victimized country in the world. This article analyzed our country non-market economy treatment, the exports of foreign trade enterprise order was chaotic, the growth too rapid, lack of the international marketing experience, the enterprise not strength deals with the anti-dumping lawsuit. We need raises the quality of product and increase the consciousness of brand, adjusts the market mechanism and disperses the risk of counter-dumping lawsuit, breed up the professional and get the anti-dumping lawsuit, establishes the counter-dumping early warning mechanism and so on. So, our country enterprise deal with anti-dumping is especially important. Key words：Foreign trade enterprise；anti-dumping；non-marketing country；anti-dumping early warning mechanism  目 录 TOC \o 1-2 \h \z \u HYPERLINK \l _Toc 第1章 概 述 PAGEREF _Toc \h 1 HYPERLINK \l _Toc 1.1 倾销 PAGEREF _Toc \h 1 HYPERLINK \l _Toc 1.2 反倾销 PAGEREF _Toc \h 2 HYPERLINK \l _Toc 1.3 本文研究的意义 PAGEREF _Toc \h 4 HYPERLINK \l _Toc 第2章 我国外贸企业反倾销问题的现状分析 PAGEREF _Toc \h 6 HYPERLINK \l _Toc 2.1 中国被视为“非市场经济国家” PAGEREF _Toc \h 6 HYPERLINK \l _Toc 2.2 出口结构