WF汽车轮毂公司日系客户开发策略研究-工商管理专业论文.docxVIP

摘要 摘要 力雄厚，反应速度快，能够及时满足客户要求；劣势在于客户影响力较为薄 弱以及市场营销方面存在一定欠缺；机会在于亚太地区汽车生产数量增长带 来的市场需求，合资车厂的自主品牌车型推出，合资轮彀厂家成本压力，各 车厂成本下降要求，车厂集团附近工厂的建立；威胁主要表现在公司内部管 理不善问题。目的在于大力发挥WF公司的优势，尽量避免劣势，在威胁中寻 得机会或找到突破口，使得WF公司的在未来的发展中引领其他公司。在此基 础上提出了合理性的客户开发策略，提高服务水平和层次，满足客户需求， 抓住市场整合的机遇，发挥公司的战略灵活性，取得发展壮大的资本。只有 尽力做到以上几点，WF公司才能在激烈的市场竞争中赢得一席之地。 关键词：WF 汽车轮彀公司 日系客户管理 客户开发 SWOT 分析法 2 目录 目录 PAGE PAGE 3 Abstract In recent years, with the rapid growth of Chinas national economy and the continuous increase in the disposable income of residents, public consumption ability has been greatly improved, as the most convenient vehicles of the modern society, they become one of the major consumer goods in the current household spending. The huge demand of auto marketing have greatly been promoting the rapid growth of automobile companies, they are totally different that small to production of auto parts companies and big to the auto repairing company or car beauty company. At the same time because almost no barriers to entry, so the automobile industry is in the fierce market competition, it also brings severe challenge for the development of enterprises. Because the resource of customer is limited and they will not have the second purchase in a short period of time. This prompted enterprises to fully recognize the importance of the customer, the customer group has the specific needs of enterprise products and services, it is the fundamental guarantee to maintain the business activities of enterprises. W ho has a large number of high-quality customer resources, who will have the core competitiveness and capital that can’t be copied. Because of the diversity of customer requirements, the enterprise can do to meet most of the needs of customers, but how to do it is very critical and difficult. As an important component of the automobile wheel hub, the production of automobile hub enterprises will also face competition and challenge. And how to occupy a space for one company in the fierce competition