WHJ外卖快餐公司投资决策研究工商管理专业论文.docxVIP

哈尔滨工业大学工商管理硕士学位论文 哈尔滨工业大学工商管理硕士学位论文 - - II - Abstract With stable economy development of Harbin, the people life level has been improved, which made people changed traditional habit of eat. Particularly, in recent years the country has given good policies to support the old industry of northeast, and as one of central cities of northeast which has been prospered, the economic development of Harbin speeds up, the market competition is more and more intense, and many enterprises changed original way, which is from by self-management the cafeteria or the dining room to by order to take away fast-food, and the staff take the lunch by self in the past days, also has changed to order take away fast-food, so the trend promotes to expand that take away fast-food market scale and the potential, which is being hotly invested. However, take away fast-food, as a kind food of industry, could be affected by many factors. For instance: hygienic guard, physical distribution allocation, product quality, service level, strict enter standard, unstable market environment, hard to operate, so take away fast-food investment exist certain risks. Therefore, aiming to the risks to invest for take away fast-food in Harbin, enterprises must consider Harbin’s economy, present social situation, the trend of change and other factors affection. In addition, enterprises should consider the situation of business and the consumer behavior characteristics in careful research and analysis about this industry, then base on the scientific forecast to invest take away fast- food. Then give objective and strict evaluation of availability and risk, make relative measures to avoid risks, in order to reduce the investment risk, and enhance the investment efficiency. Based on the analysis of the development status of Harbin take away fast-food and its trends, combined with the investment environmental decision-making of WHJ take away fast-food company, this paper developed some proposals for WHJ take away f