SPK公司营销战略研究-工商管理专业论文.docxVIP

ABSTRACT Wi由Chinas rapid eco.no.mic develo.pment，o.iland chemical industries have been expandi:吨， gro.wing demand fo.r 坦dus町 pump pro.ducts. Especially in 伽 co.ntext o.f eco.no.mic glo.balizatio.n， indus盯 pumps market is a new pa阳刀，由e fo.rmatio.n o.f do.mestic enterprises and fo.reign enterprises with the platfo.rm competitio.n. Altho.ugh the ωmpetitio.n is v町y fierce，but due to.the rapid expansio.n o.f market size and the -- pumps special needs，SPK co.mpany as impo.rt agents enωuntered a rare o.ppo.rtunity fo.r develo.pment. 唱 白白 artic1e marketing 伽0叩 s位ategic management and business o.peratio.ns o.f the co.mbined co.mpany to.SPK s阳你伽.e use o.f PEST analysis o.f the macro.eco.no.mic environment facing 由.e co.mpan:弘 and theωmpanys micro. enviro.nment，such ω co.mpetiti o.n structure，the main co.mpetito.r and pro.ducts in the market needs a co.mprehensive analysis and elabo.ratio.n; the same time，the use o.f SWOT analysis 胁。Is with the co.mpanys strengths and weaknesses，and o.ppo.rtunities facing 也e co.mpany and co.nducted in d叩Ith analysis o.f the threat.on 由is basis，怕也is pap时，SPK co.mpanys marketing strategy indepth study and research， put fo.rward a c1ear and lo.ng-term market ta咆创， the ωmpa町s difIerentiatio.n s位ategy cho.ice and clear market po.sitio.ning， and fit wi由出eωmpanys pro.duct marketing 耐ategy strategies，pricing strat咿邸， channel strategies and pro.mo.tio.n Strategy. Finally，based o.n earlier marketing strategy pro.po.ses a series o.f marketing strategies fo.r 由e implementatio.n o.f key Po.int怒: to. establish and impro.ve a co.mprehensive 、、marketing o.rganizatio.ns，strategic manag创nent system， s位engthen human reso.町ces develo.pment and the establishment o.f peo.ple-o.riented co叩o.rate cu1阳re，also put fo.rward SPK marketing strategy to.co.ntro.l and audit and so.o.n. 、 、 This paper is based SPKs situatio.n to. develo.p coηespo.nding marketing 耐ategy fo.r 由e 句rther develo.pment o.f 白e co.mpanyωdo. useful exp