《南方都市报》新浪官方微博个案分析新闻与传播专业论文.docxVIP

华 华 中 科 技 大 学 硕 士 学 位 论 文 II II Abstract With the rapid development of the new media, the rise of micro-blog is both an opportunity and a challenge to newspapers. Up to now, most of Chinese newspapers have run official micro-blogs in Sina Weibo and most of the major newspapers have an official micro-blog. In such a context, it try to sum up the Summarize the operational characteristic of Metropolis Daily. the thesis took the most influential metropolis daily, Nanfang Metropolis Daily as an example and analyzed the contents of its micro-blogs posted in Sina Weibo in terms of their sou