“逗”玩具产品开发与品牌推广设计艺术设计专业论文.docxVIP

I I 目 录 中文摘要?????????????????????????????Ⅲ 外文摘要?????????????????????????????IV 第一章 绪论????????????????????????????1 第一节 选题目的????????????????????????1 第二节 玩具设计艺术背景概述??????????????????3 第三节 玩具设计发展现状分析??????????????????4 第四节 选题意义????????????????????????4 第二章 “逗”品牌玩具设计探究???????????????????7 第一节 分析定位与设计目标???????????????????7 第二节 品牌名称????????????????????????7 第三节 设计产品????????????????????????9 第四节 目标市场??????????????????????? 11 第三章 “逗”品牌玩具视觉表现过程?????????????????12 第一节 标志形象??????????????????????? 12 第二节 设计过程??????????????????????? 14 第三节 品牌推广设计与实物展示???????????????? 16 第四节 设计感受??????????????????????? 17 第四章 结语 ???????????????????????????18 参考文献 ?????????????????????????????19 致谢???????????????????????????????20 攻读学位期间发表的学术成果目录??????????????????21 附图 ???????????????????????????????① II II CATALOGUE Abstract?????????????????????????????Ⅲ Abstract (English)????????????????????????IV Chapter 1 Introduction ?????????????????????? 1 Section 1 The Design Purpose of the Research???????????? 1 Section 2 Chinas Toy Design Art Background ????????????3 Section 3 The Situation of the Development Chinese toy design????? 4 Section 4 The Significance of the Topic???????????????4 Chapter 2 The Toys Design Exploration of Brand Dou??????????7 Section 1 Analysis of Positioning and Design Goals?????????? 7 Section 2 Brand Name??????????????????????7 Section 3 Design the product ???????????????????9 Section 4 Target Market?????????????????????10 Chapter 3 The Toys Visual Performance of Brand Dou ???????? 12 Section 1 Logo image??????????????????????12 Section 2 Design Process???????????????????? 14 Section 3 Brand Promotion and Exhibition Design ??????????16 Section 4 Design Experience???????????????????17 Chapter 4 Conclusion??????????????????????? 18 References ????????????????????????????19 Acknowledgement?????????????????????????20 Academic achievements issued attended when being a postgraduate??21 Figure ????????????????????????????