中国银行黑龙江分行个人理财业务发展策略分析-analysis on the development strategy of personal financing business of bank of china heilongjiang branch.docxVIP

哈尔滨工业大学工商管理硕士学位论文 哈尔滨工业大学工商管理硕士学位论文 - - II - Abstract At present, along with our country economy continued to upgrade the level of wealth accumulation, residents, more and more people begin to pay attention to the value of the assets, financial management concepts become win suppor t among the people, the personal financial management business in type, mode of operation and to waited for a respect to have new breakthrough, the personal financial management business of commercial banks has become the attention the new profit point of growth. For our domestic commercial banks, personal financial service development current situation how, its customer satisfaction degree, the personal financial services of commercial bank at present exist what problem, how to solve these problems in the future, became a question. Bank of China, from product design, brand building, personalized service and other aspects of innovation, from long-term on personal financial services in the planning, launched the BOC financial brand, aim to attract high -quality high-end customers, expanding market share, increase the profit of bank. This article through to the individual financing business expounds the concepts, to affect customer satisfaction analysis of the main factors, a questionnaire is designed to understand the customers of personal financial business in Bank of China the satisfactory situation, on the basis of the combination of Heilongjiang Province branch of Bank of China personal financial business development present situation, pointed out Heilongjia ng Province branch of Bank of China personal financial business there exist some problems, such as : the basic line of the personal financial management business, lack of awareness of the importance of professional financial management staff shortage, customer segmentation, customer not to differences in the implementation of the service and the product is coessential change serious etc, and the specific issues of the analysis, fin