重庆恒信天地房地产代理有限公司发展战略分析-analysis on the development strategy of chongqing hengxin tiandi real estate agency co., ltd..docxVIP

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重庆恒信天地房地产代理有限公司发展战略分析-analysis on the development strategy of chongqing hengxin tiandi real estate agency co., ltd..docx

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重庆恒信天地房地产代理有限公司发展战略分析-analysis on the development strategy of chongqing hengxin tiandi real estate agency co., ltd.

II II ABSTRACT Chinas real estate agents in the course of more than 10 years of development, and gradually developed into a relatively perfect modern service industries, in promoting the healthy development of the real estate market has played an important role. The industry itself has enjoyed great development, has gradually gone into the development, growth, is currently moving to full maturity. The development of the industry environment, market supply and demand, competition and so will be dramatic changes to the business posed a severe challenge. In such a critical turning point, real estate agents need to be solved and an important business issue is how and what kind of strategic choices in the future in order to continue the fierce competition for survival and development. This article is based on this understanding of the world Hangxin Chongqing real estate agent to conduct a comprehensive development strategy, combined with the companys actual situation of the enterprise development strategy planning and implementation of the program of choice, not only in this enterprise with a wide range of practical value, For other real estate agents to carry out the development and implementation of the strategic choice provides an important reference value. This article first-to-business strategy and the basic theory of real estate agents are reviewed, including the theory of enterprise development strategies, business models and strategic analysis methods, the real estate agents business links with the business model, and so on；then, Chinas real estate market and the status quo Trends in Chongqing real estate development industry and environmental trends in Chinas real estate agency trade in the development of real estate agency development-oriented (the whole agent), and other aspects of Chongqing Hangxin world of real estate agents conducted a comprehensive internal environmental analysis, And a summary of the company is currently facing both opportunities and exte