跨国石油公司在我国成品油市场的营销策略分析vklumhhn.docVIP

对外经济贸易大学 硕士学位论文 跨国石油公司在我国成品油市场的营销策略分析 姓名：周学江 申请学位级别：硕士 专业：国际贸易 导教师：刘东升Abstract Analysis on MultiNational Petrochemical Corporation s Strategies On Chinese Oil Products Market Oil products are the strategic materials and the especial merchandise, which are related to the national economy and the peoples livelihood. After Chinas entering into WTO, the competition on product oil maricet becomes tremendous sever. It is of great signification to our native corporations to analyze and study the multinational petrochemical corporations police and developing trend in our country. This article is composed of six parts: This text introduces how the oil market was formed in our country in the first part. The author analyzes the existing pattern of our products market from three aspects such as the principal part of manage’ geographical condition, and selling structure. Then the text forecasts the situation of oil products market when we entered the WTO. The author contrasts the maricet status of our internal oil corporation with that of multinational oil corporation in the second paragraph of the article. In the center of the article, the third part, the author analyzes the selling tactic of multinational petrochemical corporation expressly. The fourth part is also the main part. After analyzing the selling tactic of multinational petrochemical corporation, the author forecasts the trend of multinational petrochemical corporation developing in Chinese oil products market. The text gives interrelated advices about the selling tactic of our internal oil corporation in the fifth part according to the analysis on multinational petrochemical corporation and the forecasts about their development in China. The author draws a conclusion in the sixth part. He hopes that Chinese oil companies may enhance their manage level, improve their payoff ability, swell their competition strength in the maricet, so they can resist the external competition and then enter the internation