对两岸四地公共自行车的新闻报道的内容分析ResearchonPublic.PDF

基于大数据的公共服务研究： 对两岸四地公共自行车的新闻报道的内容分析 曹文鸳，赵莹，林坤燕，张荣显① 摘要：本文采用大数据技术辅助网络挖掘及内容分析法，分析两岸四地(中国内地、香港、 ® 澳门、台湾)对公共自行车的相关报道，运用博易DataMiner 数据挖掘平台分析并对比各地 媒体公共自行车服务的关注焦点和治理问题，以了解公共自行在运用过程中涉及的公共服务 与管理问题。研究发现，整体报道量趋势显示，公共自行车/共享单车现象成为热门议题， 尤其是在中国内地地区；当前内地地区以摩拜、OFO 等民企投资为主导，台湾地区发展以 YouBike 为代表的政府主导委托经营路线；其优势理念方面，内地重视便利，台湾关心环保 /绿色出行；自行车管理/维护问题是最大治理难点，制定管理规范政策是呼声最高的改善措 施。本研究力图为公共服务中的公共交通服务提供可操作性策略，为公共服务在政府治理及 提升公信力方面提供科学参考依据。 关键字：公共自行车、共享单车、公共服务、大数据辅助内容分析、网络挖掘 Research on Public Service Based on Big Data: Content Analysis of the Reports of Public Bicycle in the Four Places Across Straits Wenny Cao, Cathy Zhao, Queenie Lin, Angus Cheong Abstract: In this paper, we adopted the big-data-aided content analysis approach ® and Boyi DataMiner platform for analyzing the reports of public bicycle in the four places (Mainland China, Hong Kong, Macau, Taiwan) across straits. This paper tried to explore and compare the focus and governance issues of public bicycle services ① 曹文鸳、赵莹、林坤燕：博易数据研究实验室，联系电邮：wennycao@boyidata.cn、 cathy.zhao@boyidata.cn、queenie.lin@boyidata.cn 张荣显：澳门民意调查研究学会创会会长，联系电邮：angus@boyidata.cn 1 in various media, in order to understand the public services and management issues involved in the use of public bicycle. Overall trends in the reporting volume show that public bicycle/ bicycle sharing has become a hot topic, especially in mainland China. The mainland China is dominated by private investment, such as Mobike and OFO, while Taiwan region develops by the government represented by YouBike. In terms of its advantages, the mainland China attaches great importance to its convenience, and Taiwan cares about environmental protection or green travel. The bicycle management and maintenance problem is the biggest governance difficulty, and the development of management