（毕业设计论文）《客户关系管理系统研究》.doc

PAGE 摘? 要 论文介绍了一个较为完整、有较强实用性的客户关系管理(CRM)系统的开发过程。该CRM系统主要包括客户管理、联系人管理、时间管理、销售管理、电话营销、营销管理等诸多典型功能。在系统的实现上，前台主要应用的是Delphli设计技术；后台则是采用了数据库ACCESS。 论文首先对客户关系管理（CRM）进行了概述性的介绍，包括CRM的基本概念、管理思想和基本构成。接着对CRM的进行了需求分析、系统规划以及数据库设计。在此基础上，论文详细介绍了客户管理子系统和活动管理子系统设计过程中涉及的用户验证、数据列表分页、创建公用数据库连接类、对数据表之间关联等关键技术，并介绍了系统设计过程中对应模块的详细设计过程，给出了设计效果和设计代码。另外，论文还介绍了系统测试的目的、任务和方法，利用一个具体的测试实例检验完成系统对应功能的实现情况。最后概述了系统优缺点、将来可能提出的要求以及设计的体会和感受。 关键字：CRM; ACCESS;?Delphli Software marketing office automation system design Abstract The paper introduced a complete and stronge usable customer relations management (CRM) system performance history. This CRM system mainly includes many typical functions as the customer management, the contact person manages, the time management, the sales management, the telephone marketing, the marketing management and so on. In the system realization, the onstage mainly applies the ASP.NET web design technology, the C# programming language as well as the DreamWeaver homepage design tool. The backstage uses network database SQL server 2,000. The paper (CRM) has first carried on the outline introduction to the customer relations management, including CRM basic concept, management thought and basic constitution. After that carries on the demand analysis, the system plan as well as the database design to CRM. In this foundation, the paper in detail introduced the customer management subsystem and in the active management subsystem design process involves user confirmation, data logger minute page, foundation public database connection class, to data sheet between connection and so on essential technology, and introduced in the system design process corresponds the module the detailed design process, has produced the design effect and the design code. Moreover, the paper also introduced the system test goal, the duty and the method; use a concrete test example examination to complete the system correspondence function the realization situation. Finally has outlined the re