浅谈市场机会寻找.docVIP

浅谈市场机会寻找 　　摘要：本文以上海海湾国家森林公园（以下简称海湾森林）为例，阐述如何在当前旅游行业爆发式发展中，把握产业发展的时代机遇，站在城市区域发展的高度、企业资源整合维度、产业发展的角度和竞争格局的深度，四个层面洞察海湾森林旅游市场机会，探寻旅游产业发展模式，同时，结合海湾森林的资源现状，务实策划近期、中期、远期的发展目标及实现路径，布局海湾森林的后世博时代。 　　海湾森林人工造林的特殊性，其产业模式决定了盈利模式的特殊性和创新性，如何变资源为资本，市场及战略机会的寻找就显得尤为重要。海湾森林近十年耕耘，平地起林，已成为上海最大的森林主题公园，南上海重要的人工绿肺，其资源价值和社会价值已逐渐显现。在集团提出新三年“保八争九”的战略目标的大背景下，在光明食品（集团）有限公司（以下简称光明集团）提出的“加快盘活存量闲置资产，充分利用国有土地资源，努力实现国有资产保值增值，提高效益”的精神指导下，如何“利用社会效应助推经济效应，经济效应反哺社会效应，变资源价值为资产价值，变社会价值为企业价值”成为海湾森林发展的重要课题。 　　关键词：森林主题公园、市场机会、寻找、策划、旅游休闲产业、农业观光休闲旅游 　　Abstract: this article with the Shanghai gulf state forest park (hereinafter referred to as the gulf forest) as an example, this paper discusses how to the tourism industry in the current BaoFaShi developing, and grasp the opportunity of the development of the industrial era, stood in the city of regional development of height, enterprise resource integration dimension, the industry development point of view and the competition pattern, depth of four levels insight into the gulf forest tourism market opportunity, for the development of tourism industry model, meanwhile, combined with the gulf of forest resources situation, pragmatic planning short, medium and long-term development objectives and realize the path, the layout of the world expo era after the gulf forest. 　　The gulf forest artificial afforestation and particularity of industry pattern determines the profit model of particularity and innovative, how to become resources for capital, market and strategic opportunity for the are particularly important. The gulf forest near ten years hard work, the ground up Lin, has become the largest Shanghai forest theme park, south Shanghai important artificial green lung, its resource value and society value has gradually revealed. In the group put forward new 3 years the eight nine for the strategic goal of background, in the light of food (group) Co., LTD. (hereinafter referred to as the light group) put forward to speed up the revitalize the stock idle asset,