2017-2018学年高中英语Unit11TheMediaWarm-upLesson1WorldNews课件北师大版.pptVIP

1 2 3 4 6 7 8 5 归纳: delighted常用作表语,后面可接不定式、that引导的从句及介词with/by/at引导的短语。 (1)delight vt. 使……非常高兴　n.高兴,快乐 Peter’s success at college delighted his family. 彼得在大学取得的成功让他的家人非常高兴。 The children unwrapped their Christmas presents with delight. 孩子们高兴地把圣诞礼物拆开了。 He takes great delight in proving others wrong. 他的极大乐趣是证实别人错了。 归纳: delight作动词时,常接sb.作宾语,delight sb.意为“使某人高兴,取悦某人”;作名词时,其常用搭配:with delight,意为“高兴地,欣喜地”;take delight in,意为“以(做)某事为乐”。 1 2 3 4 6 7 8 5 (2)辨析:delighted和delightful I was delighted with my presents. 我对我收到的礼物很满意。 I was affected by her delightful voices. 我被她令人愉快的声音感染了。 归纳: delighted表示“感到高兴的”,是外物带给人的感受;delightful表示“令人愉悦的”,指外物本身的特性或性质。 * 单词注释 难句剖析 导读诱思 Media Buy1 What is media buy? Media buy is the purchase of advertising space in the media.Radio air time,commercial time on television,Internet ad space and print ads are some examples of media real estate2.Choosing the right type of media buy requires vast amounts of research and consideration. What factors go into determining what kind of media buy to make? The most important thing to keep in mind when making the media buy is your product.Whether your product is a physical item3,a charity4,a service or anything else,being familiar with your product is absolutely important. Doing some research is also important in making the right media buy.? 单词注释 难句剖析 导读诱思 What affects the price of media buy? The price of the media buy depends on what kind of media you want to buy and how much exposure that media gets.The media buy that consists of a small ad in a local newspaper,for instance,is going to be less expensive than a 30-second television ad.? Media buy is very necessary in getting your advertising and marketing message in front of the public.Media real estate isn’t cheap,so careful research and analysis of the market is important for making the right choice when we make the media buy. 单词注释 难句剖析 导读诱思 1.media buy 这是一个新词,译作“媒体购买”,就是在媒体上买一块广告空间。 2.media real estate 媒体房地产 3.a physical item 实物 4.charity /?t??r?ti/ n.慈善 单词注释 难句