球本地意识本地意识和文化修为.PDFVIP

Project Overview Project Title (in English): Project Title (in Chinese): 全全球球/本地本地意識意識及文化修為及文化修為: 恒管英語活化計劃恒管英語活化計劃 “Glocality” and Cultural Literacy: HSMC 全全球球 本地本地意識意識及文化修為及文化修為 恒管英語活化計劃恒管英語活化計劃 English Enhancement Project Executive Summary (Please provide, within this page, an executive summary of the project.) In cosmopolitan Hong Kong, it is of paramount importance for students to acquire intercultural communication competency to avoid any miscommunication, ambiguity, cultural shock, or even conflicts. Beyond having a good command of English, which serves as a lingua franca in multi-cultural contexts, cultural literacy is also very important to boost one’s competency in intercultural communication (Koester Lustig, 2012). According to Spair-Whorf Hypothesis (1930s), language plays an important role in shaping how people perceive the reality. In other words, language competency and cultural literacy are inseparable. Therefore, it is important for us to boost students’ cultural literacy through English language use. Such attempt is something that has not been strongly emphasized in the DSE academic structure. What is more, as a citizen living in the global village, it is not possible for our next generations to remain competitive with their sheer consciousness of self and provincialism since we now live in “glocalization”, which is originally a Japanese market term to indicate the targeting of goods and services on a global scale, but aimed at l