澳门民政总署在电子政务中实施客户关系管理的研究-企业管理专业论文.docxVIP

华侨大学硕士学位论文  PAGE 3 capital investment，the existing government network platform transformed into a complete e-government platform，from an overall point of view，the benefits of e-government is far greater than the construction of electronic investment in government affairs of the Government of Macau in 2001，began to propose public administration electron of the target，and one after another to establish adedicated research electronic government affairs of the inter-departmental working group， more e-government expand infrastructure integration program ， to provide automation services of general concept ， and thus improve efficiency ， and satisfaction，so that interest nature，cost reduction and drive economic growth and enhance competitiveness goals，real-time display，interaction，security，as well as personality of the service，the customer is the center from the outside and within the design ofthe customer relationship management (CRM) oriented electronic-government has become Macao policy reform and the important goal to build immediately facilitate China，Richmond，close to the peoples government image，government departments can since customer relationship management (CRM) implementation was caused by significant efficiency gains，customer relationship management (CRM) became an important issue. This paper first introduces the electronic government affairs to the research of customer relationship management experience, and then to the Macao civil affairs administration in the present situation of the implementation of customer relationship management (CRM) in e-government and demand is analyzed, and then puts forward the Macao civil affairs administration in e-government ideas and strategies for implementation of customer relationship management, finally, to the Macao civil affairs administration in implementing customer relationship management (CRM) in e-government technology were analyzed, and the hope of Macao e-government construction, provide high-quality