包装形式与其内装产品要素的协调化设计研究-设计艺术学专业论文.docxVIP

万方数据 摘 要 随着经济的发展、社会的进步以及人民生活水平的提高，包装已 经成为人们生活和贸易往来中不可缺少的一部分。产品包装设计对企 业的品牌发展、产品销售量的提高等方面都具有十分重要的意义，并 日益受到消费者的重视。产品包装设计是产品通过其来实现商品转化 和使用价值的途径，具有商品性和艺术性的双重属性，是一门综合性 的设计工作。本文从系统设计理论为出发，通过对包装形式与产品要 素的协调化设计研究，提出现代产品包装设计应依照于产品建立合理 的系统，并以包装形式与产品要素的协调关系来满足现代市场及消费 者对产品包装设计的需求变化。 本文的研究内容是以阐述现代产品包装设计的总体环境，分析了 课题研究的理论来源和研究意义。结合时代背景，从系统设计的角度 探讨了产品包装设计中包装形式和产品要素的协调化问题。本文的研 究过程以首先，以产品的商品性为出发点，按照系统设计相关理论分 析研究了现代包装形式与产品要素特征的相互关系及发展趋势。其次， 从“人—产品—包装”之间的相互需求关系出发，在对理论与大量实 例分析的基础上，结合自身设计实践，探讨了产品包装的协调化设计。 最后，进一步提出了对本研究的展望及其后续研究的发展方向。 本文从系统设计的角度来研究包装形式和产品要素的协调化设 计问题，是对现代产品包装设计方法论的补充，有益于拓宽现代产品 包装设计新思路，促进产品包装行业和经济社会的发展。 关键词：包装形式 产品要素 协调化 系统设计 I ABSTRACT With economic development, societys progress as well as living standards have improved, the packing has become an intrinsic part of People live and trade. Product packaging design is very important for corporate branding and Increasing sale, so it is drawing increasing attention . Product packaging design is the approach of product to achieve transformation and use value of , has the dual attributes of commodity and artistic , is a subject of a colligated frontier study. This paper is based on the system design theory, analyse on harmonization of elements of product and form of packaging design, mainly discussing modern packaging design should follow product to make reasonable system and to meet the changes in the demand of the costumers by harmonization of elements of product and form of packaging design. This paper expounds the environment of modern packaging design and analyzes the theoretic source and the meaning of the subject. With social context of science and culture, analyzes the harmonization of product and form of packaging design with viewpoints of systems design. At first, proceed from commodity nature of product , analyzes the feature and development tendency of modern packaging design by the system design theory. Secondly, based on the theory and instances, proceed from mutual demand relation of circulatory system of “human-pr