市场战略策划.docVIP

市场战略策划 市场营销与策划 : Strategic Marketing Planning Building Your Own Case 创建你自己的案例 What products do you sell/ market? 你主要推广什么产品？ Who do you serve? 你主要服务那些群体？ Who are your main competitors? 你主要的竞争对手有哪些？ Marketing vs. Selling: What is the Difference? 市场营销与销售的区别及共同点 Marketing is everything that you do to reach and persuade prospects市场营销是你该如何让你向客户提供你的信息并设法说服他们 Marketing is also sales multiplied同样，市场营销亦是让销售倍增的过程 Selling is everything that you do to close the sale and get a signed agreement or contract销售是交易过程的终结，合同的签订。 Sales are generally interpersonal interaction一般，销售是人与人之间的互动过程。 Both are necessities