电子商务环境下虚拟物流配送研究-国际贸易专业论文.docxVIP

Classified: F724.6 U.D.C.: 330.14 Dissertation for the Masters Degree in Economic STUDY ON THE VIRTUAL LOGISTICS DISTRIBUTION UNDER E-BUSINESS Candidate： Gong Wei Supervisor： Wu NanLin Academic Degree Applied for： Master of Economics Specialty： International Trade School of Humanity and Social Affiliation：  Science Date of Defence： June，2009 Degree-Conferring-Institution： Harbin Institute of Technology 哈尔滨工业大学经济学硕士学位论文 哈尔滨工业大学经济学硕士学位论文 - - I - 摘 要 电子商务的迅猛发展不仅刺激了对物流的需求，也给传统的物流的配送观 念带来深刻的革命，改变了物流企业的竞争协作模式。而作为电子商务模型的 基本要素，现代物流也将成为电子商务发展的必备条件和实施的关键。随着电 子商务的进一步发展，物流的实体网络与虚拟网络的无缝结合己成为现代物流 需求的首要目标和物流行业的发展方向。 通过对电子商务与物流配送关系的研究，可以发现电子商务促进了物流基 础设施的改善、改变了传统物流的运作经营方式和物流企业的竞争状态。而物 流是实现电子商务的保证、是组成电子商务概念模型的基本要素，更是现代化 电子商务的基础和实施电子商务的关键。 电子商务与物流配送的关系是相互依存、密不可分的。在此基础上，将两 者有机结合，形成了一种以“虚拟物流企业＋电子商务企业”为核心的配送模 式，即信息电子平台下的电子商务物流配送模式。在这种模式下，虚拟物流企 业服务于电子商务企业，达到双赢的目的。而构建电子商务虚拟物流配送模式 的关键是虚拟物流联盟的信息化、伙伴选择以及组织结构与治理机制。 为了更好的说明电子商务虚拟物流配送伙伴的选择问题，通过层次分析法， 将主观与客观相结合，构建了合作伙伴选择层次结构模型，对于如何进行虚拟 企业构建过程中合作伙伴选择的问题进行了分析和解决。 关键词：电子商务；物流配送；虚拟物流；层次分析法 - - II - Abstract The development of E-business not only stimulated the demand for logistics, but also brought intensive reform to logistics distribution idea and changed the mode of competition and cooperation among the logistics enterprises. As a basic element of E-business, modern logistics would also become an indispensable and key factor and for its development and implementation. With the further development of E-business, the close combination of real network and virtual network of logistics had become the primitive aim for modern logistics and the direction of development for logistics industry. Through the study on the relations between E-business and logistics distribution, it can be found that, E-business has improved the logistics infra-structure, changed the traditional logistics operating mode and the competition pattern among the logistics companies. Besides, logistics has been the guarantee of the realization of E-business, the prime factors that