英语：Unit 5《Inside advertising》Reading课件（新人教版选修9）.ppt

How advertising works How do advertisers make effective advertisements? Identify your target Advertisers 2 _______________________ and find out as much as possible about them, which 3 ___________ for decisions about what type of advertising techniques to use with this group. identify the target group forms the basis How do advertisers make effective advertisements? Appeal to your target In order to 4 ________ people to do something, advertisements often appeal to our hopes and dreams or our emotions. persuade How do advertisers make effective advertisements? Use a suitable medium As well as reaching the right audience with the right technique, advertisers must also 5____________ _________________.Obviously, cost will play a big part in this decision. place their ads in the right medium How effective are advertisements? However good an advertisement is, people 6 ______________ be persuaded if the product is unsuitable for them. On the other hand, 7______________________ to advertisements can help to change our opinions over time. are unlikely to being constantly exposed What is an ad? 1) Definition (a message or announcement that intends to inform or influence people) 2) Means (words, pictures, music, film…) 3) Advertisers (business, individuals, organizations, associations) How do advertisers make effective ads? 1) Identify the target (find out necessary information about this group) 2) Appeal to the target (hopes, dreams, emotions, desires…) 3) Use a suitable medium (cost, media) How effective are ads? When there is a need for the product. 2) If the target audience is exposed to ads constantly. 1. In pairs, discuss the questions in Ex 2 on P44. 2. Finish Ex 3 on P45 in pairs. HOMEWORK How advertising works Let’s enjoy two advertisements! 1. Do you like McDonalds better than KFC because of the advertisement? AdvertisementsWHERE? On billboards On buses On TV On the radio In train stations In newspapers In magazines