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Coke’s “Fans First” Approach in Social Communities Michael Donnelly Group Director, Worldwide Interactive Marketing;How many Social Media “Experts” are in the house?;Working from the center…;History of “painting the town red”…;our home page isn’t just , it is ;and today, I’d say…;Consumers remind us every day that Coke is THEIR brand…;Conversation Cloud for top terms mentioned on FB coca-cola fan page (September 2009);;And they are producing GREAT Content - for the LOVE of THEIR Brand;Sometimes we ask for it…;120 Photos of Your Next Coke…;5,800 Times of day to enjoy a Coke…;Our Fan Focused ap