谈中国服装业竞争策略.docVIP

PAGE 谈中国服装业的竞争策略 摘 要 自从加入WTO，服装行业有了巨大的发展机遇,经过多年的发展,中国已成为世界上最大的服装生产国和服装消费国。 纺织服装行业为我国创造了大量的就业岗位并赚得了大量的外汇,但是近年来受国内生产成本的上涨、企业间的不规范竞争、缺少知名品牌以及其他国家服装加工产业兴起、国际竞争加大等因素的影响国内纺织服装行业整体产业利润越来越少,发展日益艰难。因此我们必须找到服装业的核心竞争力，增强装行业的活力，公司发展壮大使其在国际市场中的地位更加稳固。 关键词 中国服装/国际竞争力/品牌战略 COMPETITIVE STRATEGY OF CHINAS GARMENT INDUSTRY ABSTRACT Since the accession to the WTO, the garment industry has the huge development opportunity, after years of development, China has become the worlds largest producer of clothing and apparel consumer.Textile and garment industry for our country to create a large number of jobs and earn a lot of foreign currency, but in recent years by the rising cost of domestic production, non-standard competition among the enterprises, the lack of well-known brands, and other national garment processing industry rise, the international competition intensify the influence of such factors as domestic textile and clothing industry as a whole industry profits less and less, the development has become increasingly difficult.So we must find a garment industry core competitiveness, enhance with the vitality of the industry, the company developed to make it more solid in the position in the international market. KEYWORDS Overview of the clothing industry /competitiveness/brand strategy 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc376798331 中文摘要 PAGEREF _Toc376798331 \h I HYPERLINK \l _Toc376798332 英文摘要 PAGEREF _Toc376798332 \h II HYPERLINK \l _Toc376798333 引 言 PAGEREF _Toc376798333 \h 1 HYPERLINK \l _Toc376798334 1 中国服装行业发展现状 PAGEREF _Toc376798334 \h 2 HYPERLINK \l _Toc376798335 1.1 中国服装行业发展状况 PAGEREF _Toc376798335 \h 2 HYPERLINK \l _Toc376798336 1.2 中国服装市场当前现状 PAGEREF _Toc376798336 \h 2 HYPERLINK \l _Toc376798337 1.3 中国服装发展的优先主题 PAGEREF _Toc376798337 \h 3 HYPERLINK \l _Toc376798338 1.3.1 品牌状况 PAGEREF _Toc376798338 \h 3 HYPERLINK \l _Toc376798339 1.3.2 质量状况 PAGEREF _Toc376798339 \h 4 HYPERLINK \l _Toc376798340 1.3.3 自动化、信息化状况 PAGEREF _Toc37679834