数字营销资料174.pptx

数字化时代的品牌建设BRAND BUILDING IN THE DIGITAL AGEJWT SHANGHAI Presented by Eugene Chew 25th APRIL 2014在接下来的20分钟里：In the next 20 minutes:最新的数码创新 Recent game changing digital innovations对于营销的启示 Implications for marketers人们愿意花时间的创意 Ideas that people want to spend time with我们生活在一个瞬息万变的数码创新时代We live in an era of rapiddigital innovation社区创新 Crowd sourced innovation服务创新 Service innovation零售渠道创新 Retail channel innovation打破传统的创新 Disrupting traditional heavy weights76%的营销人员一致认同：76% of marketers agree that:在过去2年中市场营销的变化比过去50年的变化还要多。“Marketing has changed more in the past 2 years than in the past 50”市场营销者们试图来改变