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Kyle PatriciaStarbucks Coffee CompanyStarbucks Coffee Company - Profile Founded in 1971, in Seattle - selling high-quality green coffee beans ; Howard Schultz joins Starbucks in 1982 – starts to provide coffee to fine restaurants and espresso bars; 1984 – 1st store coffee bar concept; Today: almost 17,000 stores in 49 countries (11,000 in U.S.); Revenues: 9% whole beans coffees + 12% equipment + 15% food + 64% beverageStarbucks SubsidiariesStarbucks Coffee Company - Subsidiaries Subsidiaries: Starbucks Coffee Company, Tazo Tea Company, Seattles Best Coffee, Torrefazione Italia, Hear Music and Ethos Water. Tazo Tea Company founded in 1994 tea manufacturer and distributor purchased by Starbucks in 1999Seattles Best Coffee began in 1968 as an ice cream parlor/coffeehouse known as Stewart Brothers Coffee“ till 1991. purchased by Starbucks in 2003Torrefazione Italia also founded in Seattle in 1986 espresso, coffee and baked goods also purchased by Starbucks in 2003Ethos water brand of bottled water with a social mission : “Helping children get clean water“ began in 2001. purchased by Starbucks in 2005 approximately $0.05 to $0.10 of the retail price ($1.80) goes to charityHear Music retail music concept and record label began as a catalog company in Massachusetts in 1990 purchased by Starbucks in 1999Current artists: Anjulie, Paul McCartney, Joni Mitchell, Sia, James Taylor, Hilary McRae, Carly Simon, John Mellencamp and Antigone RisingCompetitors Holds a dominant position in the specialty coffeehouse market no single clear rival in the sector closer competitors: other specialty coffee shops, doughnut shops, restaurants More intense competitor: McDonalds - became a rival in 2006. Upgraded to coffee, has 14,000 stores in the U.S. and world wide expertise .The Coffee MarketSTARBUCKS EXPERIENCE - 4 P’sProduct – What Starbucks can provide for me?Tangible ProductCoffee, coffee bean, tea, food, cold drinks (milk, water, juice), tea, bottle , mug , music