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- 约3.95千字
- 约 9页
- 2018-09-28 发布于福建
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基于互联网背景下高职学生旅游心理与消费行为探析
基于互联网背景下高职学生旅游心理与消费行为探析
摘要:随着学生使用电脑、手机接入互联网比例不断增高,互联网技术的发展影响着高职学生的日常生活。通过问卷调查和深度访谈法,以网络背景下高职学生的旅游心理和消费行为进行研究,对开拓高职学生旅游市场具有重要意义。
Abstract: Internet technologies play an important role in life of vocational students with access of their laptops and cell phones to internet. Through questionnaire survey and in-depth interview, tourism psychology and consumption behavior of vocational students are studied, and the results are of great significance in exploration of tourism market of vocational students.
关键词:互联网;大学生;旅游心理;消费行为
Key words: internet;vocational students;tourism psychology;co
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