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Basic Tools for Process Improvement
Module 4
AFFINITY DIAGRAM
AFFINITY DIAGRAM 1
Basic Tools for Process Improvement
What is an Affinity Diagram?
An Affinity Diagram is a tool that gathers large amounts of language data (ideas,
opinions, issues) and organizes them into groupings based on their natural
relationships (Viewgraph 1). The Affinity process is often used to group ideas
generated by Brainstorming.
Why should teams use the Affinity process?
The Affinity process is a good way to get people to work on a creative level to address
difficult issues. It may be used in situations that are unknown or unexplored by a
team, or in circumstances that seem confusing or disorganized, such as when people
with diverse experiences form a new team, or when members have incomplete
knowledge of the area of analysis.
When should we use the Affinity process?
The Affinity process is formalized in an Affinity Diagram and is useful when you want
to (Viewgraph 2)
! Sift through large volumes of data. For example, a process owner who is
identifying customers and their needs might compile a very large list of
unsorted data. In such a case, creating an Affinity Diagram might be helpful
for organizing the data into groups.
! Encourage new patterns of thinking. An Affinity exercise is an excellent way
to get a group of people to react on a gut level rather than mulling things
over intellectually. Since Brainstorming is the first step in making an Affinity
Diagram, the team considers all ideas from all members without criticism . This
stimulus is often enough to break through traditional or entrenched thinking,
enabling the team to develop a creative list of ideas.
When shouldnt we use the Affinity process?
As a rule of thumb, if less than 15
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