农村居民消费意愿调查分析.docxVIP

PAGE 毕 业 论 文 中文题目： 梅州市农村居民消费意愿及影响因素研究 英文题目： Research on consumer willingness and influence factors in rural areas of Meizhou City 姓 名　 　 学 号　 　　 专业班级　 指导教师　 提交日期 梅州市农村居民消费意愿及影响因素研究 作者姓名：****　专业班级：财务管理（2）班　指导老师：****　职称：副教授 摘 要 当前,党中央和政府正在积极推进社会主义新农村建设,促进农村居民消费结构的转换升级,加速扩大农村居民消费,以利于扩大内需。因此,深入研究当前我国农村居民消费意愿的影响因素,对扩大内需增长具有重要的理论和现实意义。因此本文以对梅州市200 户农民的实地调查数据为基础，通过建立二元Logistic模型分析了农户消费意愿影响因素研究。研究结果表明农村居民的收入，年龄和受教育年限这三个因素对消费意愿有显著的影响，而居民的性别，在校子女数量，是否参加医疗和社会保险等解释变量没有通过显著性检验。基于数据模型的分析结果提出了促进农民消费意愿提高的政策建议，包括全面发展农村经济，增加农民收入，加大社会保障力度。 关键词 消费意愿 影响因素 logistic模型 政策建议 Research on the consumer willingness and influence factors in rural areas of Meizhou City Author：Dongni Luo　 　Class: Financial Management Class 2　 Adviser: Puliang Li　　 Job Title: Associate Professor Abstract At present, the Central Committee of the party and the government is actively promoting the construction of new socialist countryside. Promote the transformation of the consumption structure of rural residents to upgrade, accelerate the expansion of consumption of rural residents, in order to facilitate the expansion of domestic demand.As a focal point to stimulate the economic growth,I can provide a persuasive data for the expansion of domestic demand about the consumption expansion of rural residents on the basis of rearching on the factors affecting consumer willingness and the relationship among their consumption intention and behavior. Based on the 200 farmers rearched data in Meizhou City, I analysed the influence factors of rural households consumption intention through the Binary Logistic Model. The results show that these three factors(income, age and education) impact the willingness of consumption significantly, meanwhile the factors such as sex, The number of school children, whether to buy medical insurance and social insurance did not pass the significance test. Based on the analysis of the data model and the results of i