《英语专业--苏州80后消费者对手机品牌的忠诚度分析》毕业学术论文.docVIP

Analysis on Brand Loyalty of Mobile Phone in Suzhou Me Generation Abstract The era of 3G witnesses the intense competition of cell phones. Consumers’ choices of mobile brands are no other than epitomes of mobile phone brand loyalty. At the same time, as the main force of mobile market, market share of the Me Generation has become focus of cell phone manufacturers. In addition, Suzhou, a second-line city, achieves advancement not only in technological economy, but also in high-end electronic products. This essay is based on personal information including age, gender, income and educational sta