专业英语整理后.doc

PAGE PAGE 17 Marketing plan for ProcterGramble 班级：11营销y(1) 姓名：魏弯弯 学号 2013.12 Brief Contents Part1 Executive Summary ………………2 Part2 Current Marketing Situation…………2 1、Market Description 2、Product Review 3、Competitive Review 4、Channels and Logistics Review Part3 Strengths,Weakness,Opportunities and Threat Analysis……………………6 5、Strengths 6、Weakness 7、Opportunities 8、Weakness Part4 Objectives and Issues…………………9 Part5 Marketing Strategy……………………10 Part6 Action Program……………………14 Part7 Budgets………………………15 Part8 Controls………………………16 Part9 Marketing Plan …………………………17 Marketing Plan for pg Executive summary Procter gamble company has been committed to create a people-oriented, customer is gods service market, always with an eye to the future for consumers around the world to provide first-class quality products, let consumers every day in the life to the fullest. Procter gamble company plans in the future five years (2008-2012), the minimum production value of 2008 dollars to the relatively small environmental impact of products. Like tide or concentrated detergent products such as cold water can make substantial and significant improvement of the environment. Current Marketing Situation Procter gamble company operating in China product category have shampoo hair care products, skin care beauty products, personal cleaning products, oral care products, womens health supplies, baby care products, household fabric care products, food etc. Eight categories of products, product barcode in more than 400, in todays society emphasizes sustainable development, pg can face challenge actively seize the opportunity to continuously introduce new green products Opportunities and challenges coexist. Unilever is pgs main rival, procter gamble if you want to keep the position of the industry first, you need to continuous improvement in