Managerial EconomicsA ProblemSolving Approach 英文.doc

Managerial EconomicsA ProblemSolving Approach 英文.doc

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Managerial EconomicsA ProblemSolving Approach 英文

Managerial Economics - A Problem-Solving Approach 英文 This page intentionally left blank Managerial Economics Managerial economics, meaning the application of economic methods in the man- agerial decision-making process, is a fundamental part of any business or manage- ment course. This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, providing an understanding of how the relevant principles can be applied to real-life situations involving managerial decision-making. This book will be invaluable to business and economics students at both undergraduate and graduate levels who have a basic training in calculus and quantitative methods. NICK W ILKINSON is Associate Professor in Economics at Richmond, The American International University in London. He has taught business and economics in various international institutions in the UK and USA, as well as working in business manage- ment in both countries. Cambridge, New York, Melbourne, Madrid, Cape Town, Singapore, S?o Paulo Cambridge University Press The Edinburgh Building, Cambridge , UK Published in the United States of America by Cambridge University Press, New York Information on this title: /9780521819930 ? Nick Wilkinson 2005 This book is in copyright. Subject to statutory exception and to the provision of relevant collective licensing agreements, no reproduction of any part may take place without the written permission of Ca

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