浅析广告英语的修辞特色--.docVIP

【标题】浅析广告英语的修辞特色 【作者】万 海 燕 【关键词】英语广告；音韵修辞；词义修辞；结构修辞 【指导老师】张海霞 伍海英 【专业】英语 【正文】Ⅰ. IntroductionNowadays, people live in a society that is covered with varieties of advertisements. All kinds of English advertisements are shown to us through newspapers, magazines, radio, television and so on. The word?“advertise” derives from Latin word: advertere, which refers to a means of calling people’s attention to something and induce people to a certain direction. At present, although advertising explanations from different countries’ scholars are different in the literal, they are largely identical