广告的应用类阅读理解例析.docVIP

广告的应用类阅读理解例析 　　广告应用类英语考题已经成为新高考的热点内容。广告的题材包括旅游、招聘、生活指南、通知告示、使用规则、注意事项、商品说明等。广告因为其目的是要在短时间内说服顾客，因此一般篇幅较短，内文多用短句。这种要求造成广告应用类文章里缩略词、独词句、祈使句、省略句比较多，在句子理解上有一定困难。另外因为涉及具体的产品，往往人名、地名、专有名词较多。题目设置较容易。 　　做此类题目要注重特定细节的筛选、类比、综合。 　　例1 Google has kicked off Google Science Fair （GSF） 2014， it’s an annual online competition for bright， creative and ambitious teenagers who want to change the world with science. While the project is led by Google， it also has the backing of the Lego Group and world-famous publications National Geographic and Scientific American. The competition is open for students aged 13 to 18， who can sign-up now， form a team and begin working on a submission. 　　The winner will be rewarded with a ten-day exploration to the Galapagos Islands aboard the National Geographic Endeavor， as well as a VIP tour of “Spaceport America” in New Mexico. Google is also throwing in a $50，000 scholarship and $10，000 for the winner’s school to purchase cutting-edge science lab equipment. 　　Google suggests that each project should be “an in-depth investigation of a science question or engineering problem”， but otherwise， it’s up to students to pick and develop an idea that follows the competition rules. 　　Completed projects need to be submitted by May 12， 2014 at 11：59 PDT. Google will announce the regional competitors in June， ahead of global finalists in August and the competition winners in September. 　　Interested？ Here are the rules. 　　If you want to enter the competition as an individual （个人）， you should register first. Complete requested information about yourself and your project in the registration section before creating your project. You may edit this later. Click the box stating that you have read， accept， and agree to be bound by these Official Rules and Terms. 　　Upon completion of registration you may begin working on your project. The project must follow the technical， creative， and legal entry requirements set out in these Official Rules and the G Site. You