扬州老字号企业自身创新发展的研究.docVIP

扬州老字号企业自身创新发展的研究 　　摘要：扬州是国务院公布的首批历史文化名城，扬州老字号承载着浓郁的地方文化，是这座城市的瑰宝。随着我国社会主义市场经济的发展，不少老字号企业面临许多困难，经营陷入困境，发展遭遇瓶颈。本文立足于扬州老字号企业自身存在的现实问题，分析原因，研究对策，深入探索扬州老字号企业改革创新发展的新路径，提升企业核心竞争力，创新发展扬州老字号，增添扬州魅力。 　　Absrtact： Yangzhou is the first historical and cultural city announced by the State Council. Yangzhous time-honored enterprises bear rich local culture and are the treasure of this city. With the development of socialist market economy in China， many time-honored enterprises are facing many difficulties. This paper is based on the existing practical problems of Yangzhou time-honored enterprises， analy