关于消费者决策过程幻灯片课件.pptVIP

smart phone music phone Choose Social factors Social factors family members can strongly influence my behavior Family Father smart phone Family meeting personal factors Ages: After 90 Profession: College students Source of income:Parents Beliefs and attitudes: Psychological Factors Motivation:Keep up with the trend of the times, buy smart machines Drive:A drive is a strong internal stimulus that calls that call for action . In real life:Students around almost all of the smart machine Price: very important About 4000 About 2000 About 1000 the quality :is important strong of anti-wrestling NOKIA Belief :Intelligent machines Belief is a descriptive thought that a person holds about something . Description:1.Straight 2. Multi-touch 3. Reasonable price Purchase process With the money to buy: Multi-brand variety goods ,so I am confused. Which to choose? Buyer Decision process need recognition informention search evaluation of alternatives purchase decision postpurchase behavior need recognition The buyer recognizes a problem or need that can be triggered by internal stimuli Iformation Search Consumers can obtain information from any of several sources TV ........ computer