成都浣花香项目整体营销推广计划（139P)教学教案.ppt

[乐地.浣花香项目整体营销推广计划];Code of this report | *;Code of this report | *;Code of this report | *;Code of this report | *;Code of this report | *;Code of this report | *;Code of this report | *;Code of this report | *;Code of this report | *;小结：;Code of this report | *;Code of this report | *;小结：;Code of this report | *;Code of this report | *;小结：;Code of this report | *;Code of this report | *;Code of this report | *;Code of this report | *;Code of this report | *;Code of this report | *;Code of this report | *;结论： 综上四点得出，到2010年4月项目所在区域竞争压力较大，需做好项目的营销推广工作。从竞品销售情况来看，本案的产品迎合了区域市场需求，对项目的运营来说也是利好的一面。;项目于2010年7月开盘，至今销售约60多套，86㎡套二及114㎡河景套三最为畅销;Code of this report | *;Code of this report | *;Code of this report | *;Code of this report | *;项目预计2010年8月底开盘，首推1，2栋楼，主力户型78-92㎡，销售均价预计9000-11000元/㎡;Code of this report | *;Code of this report | *;Code of this report | *;Code of this report | *;项目目前售楼部未开放，预计2010年8月底售楼部开放，开盘时间预计为2010年10月中旬;Code of this report | *;Code of this report | *;项目二期于2010.8.21开盘，首推4、6栋，主力户型120-180㎡，价格9500-15000元/㎡，开盘当日共推197套，销售率为44%;Code of this report | *;Code of this report | *;Code of this report | *;Code of this report | *;重点竞争项目启示：;Code of this report | *;Code of this report | *;Code of this report | *;Code of this report | *;Code of this report | *;Code of this report | *;Code of this report | *;Code of this report | *;卖点很多，但我们要寻找出我们的核心价值点，从产品切入，找到一个“人无我有，人有我优”的核心点——;Code of this report | *;Code of this report | *;Code of this report | *;目标客户主要来自浣花溪板块及周边区域的政府及企事业单位;Code of this report | *;Code of this report | *;Code of this report | *;Code of this report | *;86㎡舒适型套一户型客户主要来源于城西及市中心高薪白领，注重区域交通及配套，主要以首次置业为主;奢侈型套三户型客户大部分来源于浣花溪板块及周边政府事业单位高管，城西私企、个体老板，以改善型置业为主;Code of this report | *;Code of this report | *;Code of this report | *;Code of this repor