从目标消费者的角度论汉语商标语的英译-外国语言学及应用语言学专业论文.docxVIP

Abstract Since China became the member of W丁0，globatization has expanded al1 fields. Brand name is the result of the development of commodity economy，playing an important role in daily life. With the further opening-up ofChina and the globalization of intemational economy，more and more Made in China products 盯e exported to other countries. At present ，pωple have come to realize the significance of brand |‘ name in stimulating consumption， marketing ，etc. So it appears urgent and necessary for Chinese brand name translation. Recently the studies ofthe brand name translation |‘ developed rapidly，but most of them are related to EnglishChinese brand name translation ，there are few studies on Chinese-English brand name translation. Therefore，this thesis attemptsωstudy Chinese-English brand name translation. This study focuses on Chinese-English brand name translation ，and it belongs to a qualit创ive study based on the 也.ta collected from television ，supennarket intemet， TV. Its main purpose of the study is making the translation in confonnity with the need of the targ创 consumers. The previous studies about Functional Equivalence are mainly about the analysis of cross-culture. But this thesis is based on targ创 language readers，that is to say，analysis of culture is only part of factor of target consumers to testify the application of .functional equivalence，translating consists in reproducing in the receptor language the closest natural equivalent of the source language message ，flfst in terms of meaning and secondly in terms of style (1982:13) 响，This thesis，through a careful study and analysis of the previous researches， 响， 4也 discusses Chinese-English brand name translation from the perspective of target language readers acceptability in Functional Equivalence. It explains that based on translation thωηand methods，the translators should t叩 to find the closet natural equivaIent of the original brand name，thus