房地产企业营销团队的薪酬管理研究-工商管理专业论文.docxVIP

ABSTRACT In recent years，owing to the heavy demand，real estate indus町， is explosion，its quantity has been a boom and the scale has been continuely enlarged. They need a great number of highquality p町sonnel. Studying on the marketing team payment is great significant for company organization ，marketing team management and sales 、 level improvement. In view of the real estate company need to upgrade the marketing te田n level，this k也 pap町 study on the payment according ωLQ Real Estate Company ‘s marketing team. And it analyzes the present situation of marketing team payment as on the basis of salmγdeterminism and stimulate 也eory，gives some suggestion about improving the marketing team payment level in real estate company. KEYWORDS: 丁he real est创e; Marketing team; Payment design; Incentive; .... 。‘ 目录 第…章绪论.........，，，...........…....…......................…….......…..…........……..…… ....1 1.1 研究背景与意义………………………................…………..…… ...............1 1.2 罔内外薪酬管理的研究现状...........………….......….........……川....，.…… ...2 1.2.1 罔外研究砚状…........….........….....................…川....…...............… ......3 1.2.2 国内研究现状…………..............................，...……..…............川..…… 5 、1.3 研究方法与思路.............................……..…............…..........……… .............6 、 第二章薪酬设计与薪酬管理.........……......................…..............… ...........................7 、2.1 薪酬体系的设计原则与方法.....……...................，............川…… ...................7 、 4 2.1.1 薪酬体系的设计原则….......………………............………… ...........7 2.1.2 薪酬体系的设计方法……....，....................…................…........…… ...8 2.2 薪酬管理的基本理论....…................……................……………… ...........10 第三章 我国房地产企业薪酬管理现状........…·…...................…………………..… ..12 3.1 我回房地产企业的发展概况................……................…..........…… ..............12 3.2 房地产企业人员结构及薪酬构成…......…......................……… ......................13 3.3 房地产企业营销团队的薪酬管理............................................