浅析党建微信公众号运营的策略.docVIP

浅析党建微信公众号运营的策略 　　【摘 要】论文回顾了微信公众号的发展历程，对北京市某党建公众号的七个月图文统计信息进行研究。针对图文数量、阅读量、订阅人数、图文转化率等传播指标进行综合统计和趋势分析。通过结合统计期间时政要点和重要运营活动，剖析了公众号各项传播指标的变化规律，为提升党建类微信公众号的传播能力，给出具体的建议。 　　【Abstract】This paper reviews the development of WeChat official account， studies the graphic statistical information for seven moths of a party construction Wechat official account in Beijing. Comprehensively statistics and analyzes the spread indicators from the aspects of image and text number， the amount of reading， subscription number and graphic conversion rate etc.. By combining the statistical period points of current a