关于日系车在中国成功销售的思考.docVIP

关于日系车在中国成功销售的思考 ［安商要］日本汽车制造商在中m市场的投资与扩张过程中，适应中m的市场环境竞争需要， 在品牌战略、服务营销、绿色营销等营销运作方面，进行了积极的创新，成为其赢得中岡市 场的重要法宝，值得中国企业借鉴。 ［关键字］日系汽车；汽车营销；中岡市场 Reflect on the Successful Sales of Janpanese Car in China [Abstract] Nowadays, during the process of investment and expansion, adapting to the environment of competition in Chinese market, Japanese car manufacturers make positive innovation in the field of marketing, like brand strategy, service marketing , green marketing etc. It makes them seize the Chinese market successfully and deserves Chinese manufacturers to learn. Key words】 Japanese car, car marketi