（毕业论文设计）-谈挖掘旅游资源的文化内涵.docVIP

PAGE 郑州大学西亚斯国际学院 本科毕业论文 题 目 谈挖掘旅游资源的文化内涵 指导教师 王迎涛 职称 讲师 学生姓名 赵森 学号 20093211141 专 业 工商管理 班级 09专升本工管1班 院 （系） 商学院工商管理系 完成时间 2011年 MACROBUTTON AcceptAllChangesInDoc 谈挖掘旅游资源的文化内涵 PAGE 6 谈挖掘旅游资源文化内涵 摘　　要 随着近年来旅游业的迅猛发展，我国的旅游资源建设速度越来越快，旅游景区数量也在快速的增长。但同时，人们对旅游资源的要求也在不断提高。大量的低水平、风格相似的旅游景区不仅浪费资源，而且已经渐渐不能满足游客的需求。所以，进来旅游景区的建设都在尝试突出自己的特点。其中很多对景区把挖掘旅游资源的文化内涵作为突出自己特点和实现差异化竞争的手段之一。于是怎样去挖掘旅游资源的文化内涵就成了旅游业发展重中之重。本文将阐述文化旅游和旅游资源文化建设的相关理论、挖掘旅游资源文化内涵的意义以及相关策略和建议。 关键词 旅游资源；文化内涵；对策 The Exploration of the Tourist Culturals Connotation Abstract With the rapid development of tourism in recent years, Chinas tourism resources building faster and faster, the number of tourist attractions are also growing rapidly. But at the same time, it demands of tourism resources is also rising. A large number of low-level, style similar to the tourist attractions is not only a waste of resources, but has gradually unable to meet the needs of tourists. So, come in the construction of tourist attractions are trying to highlight its own characteristics. Many of the area to tap the tourism resources and cultural meaning as a prominent feature and achieve their own means of competitive differentiation. So how to tap the tourism resources of the cultural connotation of tourism development has become a top priority. This article describes the construction of cultural tourism and tourism resources related theories, and tap the significance of tourism resources and cultural connotation, and related strategies and recommended. KEY WORDS：Tourism Resources; Cultural Connotations; Strategy. . 目　录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc292377666 摘　　要 PAGEREF _Toc292377666 \h I HYPERLINK \l _Toc292377667 Abstract PAGEREF _Toc292377667 \h II HYPERLINK \l _Toc292377668 前言 PAGEREF _Toc292377668 \h 1 HYPERLINK \l _Toc292377669 1挖掘旅游资源的文化内涵的背景和意义 PAGEREF _Toc292377669 \h 2 HYPERLINK \l _Toc292377670 1.1 挖掘旅游资源文化内涵的背景 PAGEREF _Toc292377670 \h 2 HYPER