可口可乐(全球客户定制中心branding.pptVIP

Sameer Mathur Branding What is a Brand? * The Eight Roles of a Brand * Identify the maker Simplify product handling Organize accounting Offer legal protection The Eight Roles of a Brand * Signal quality Secure Price Premium Create Barriers to Entry Create Competitive Advantage Brand Equity * /ss/09/09/0917_global_brands/index.htm?technology+slideshows * Four Attributes of Strong Brands * Eight Advantages of Strong Brands * Eight Advantages of Strong Brands * Slogans Like a good neighbor, State Farm is there Just do it Nothing runs like a Deere Save 15% or more in 15 minutes or less