国外咨询用行业分析解析框架.ppt

[Date] HK000I5D_ML_ChinaOpportunities_0804.ppt DRAFT CONFIDENTIAL * HK000I5D * HK000I5D DRAFT China Industry Primer [ ] August 18, 2004 CONFIDENTIAL HK000I5X 1 Total Market Size and Performance No. of Players / Total Production Capacity Unit Price / Units Sold Industry Primer – [ ] Market Overview Break down to province / region and subsector as appropriate Include as much detail as appropriate / possible Footnote all your sources!! ____________________ Source: [ ] [Data to come] [Data to come] [Data to come] 2 Industry Primer – [ ] Key Industry Characteristics [Fragmented market] [State-ownership] [Import or export driven] [Segmentation of market space] [Innovation driven ?] [Cyclical ?] [Demographic-driven] [Protected sector] [Low penetration] [Lacking certain expertise] [Scale-play] [Brand-driven] [High barrier of entry] [High RD] Recent Developments [Introduction of certain technology] [Opening of certain markets] [Cutting import tariff] Rely on news run, industry sector reports, discussions in company annual reports 3 Industry Primer – [ ] Key Industry Trends [Certain product type popular] [Price cuts] [Intensifying competition] [Margin compression] [Coupled with financing – electronics for example] [Domestic consolidation] [Diversification of customer base] [Inter-provincial expansion] [Declining import tariff] [Governments stance and position] [Funding – more private sector capital] [Shift in distribution channel] Rely on news run, industry sector reports, discussions in company annual reports 4 Industry Primer – [ ] Key Drivers [Strong overall economic performance] [Infrastructure expansion] [Increasing consumer awareness] [Increase in construction work] [Increase in disposal income] Tie back to the Industry Characteristics and Trends ____________________ Source: [ ] Driver 1 Driver 2 Driver 3 Driver 4 Source: Industry reports, equity research on profiled companies 5 Key Players and Market Share Industry Primer – [ ] Competitive Lands