哈佛案例例子－ge公司20年的转型：杰克.韦尔奇的领导（英文版）.pdf

Harvard Business School 5-300-019 Rev. June 5, 2000 D GEs Two-Decade Transformation: O Jack Welchs Leadership Teaching Note N Part I: Overview, Objectives and Assignments Case Description Overview O This case, the latest in a series that have followed Jack Welch’s tenure as CEO of General Electric (GE), provides an overview of the key actions he has taken and initiatives he has launched aimed at revitalizing and eventually transforming this highly diversified company.1 Beginning in 1981, the case outlines his radical restructuring of the company in the first part of the decade. It then describes his shift in focus in the latter part of the 1980s as he emphasizes the need to change cultural T values and management mindsets through programs such as Work-Out. Simultaneously, he starts expanding the company on its newly restructured base through strategic initiatives such as his globalization program. The case follows Welch’s initiatives into the 1990s as he continues to challenge old management norms by emphasizing boundaryless behavior and stretch targets, while also pushing C new strategic agendas such as the growing emphasis on services. Finally, it describes his action