高职商务英语专发展的困境与出路.pptVIP

商务外语学院School of Foreign Languages International Business 徐福文 xufuwen@ 2012-3-25 招生数量和质量呈逐年下降趋势 专业同质化导致数量危机 专业建设在竞争性资源配置体制中常处劣势 院校间质量与特色竞争加剧 在工科评价坐标中被矮化、边缘化 校企合作难度大、地位提升难 专业衍生性弱、拓展难度大 社会对专业信任度下降 毕业生就业压力增大 1.1 生源数量持续下降趋势 1.2 2011年高考录取率72.3% 2.1 English helps globalization “English is critical for countries’ successful participation in the global economy, that it provides individuals with access to crucial knowledge, skills and employment opportunities and enables organisations to create and sustain international links.” as a medium for accessing information as a means of international com