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Abstract
Withthe ofsocial insurance as
rapiddevelopmenteconomy,theindustry
and ofsocial an
stabilizer,securitymortgagefinancing economy,isplaying
role．Withthe insurancemarket of
increasinglyimportant growing players，thesupply
insurance in
andservicesis statusofinsurance social
products expanding，the industry
lifeis the insurance becomes
improving，whilecompetitionamong companies
thecustomerswith scaleand benefitsbecome
increasinglywhite-hot，and large good
to
of clients research
focus．Therefore，the market，the
marketing systematicstudytop
thenatureofinsurance ofthe
services，the
analysis
and in establishmentand oftheinsurance
challengesinsurance，the improvement
service the of
marketingstrategysystem，andimplementationsecurity,the
achievementofsoundand of the
insurance，become
rapiddevelopment problems
facedandsolved．
Formorerealistic takesPICCPCAnhuiBranchwith
background，thispaper
brand，wellservice，extensivenetwork，sound andclaims
good underwriting
other for re
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