体育彩票营销策略-研究.pdf

差异化的市场投放。第三，人才培养策略，对于体育彩票管理人员，总局体彩中心可与 北京体育大学合作开设体育彩票EMBA研究生班，对于体育彩票销售人员，可以印发《销 售人员业务技能手册》并向模范先进人物学习。第四，政府行为策略，要出台《彩票法》， 完善公益金监管体系，降低体育彩票发行成本。 关键词：体育彩票；营销；策略 万方数据 Abstract Therearetwo onthe marketinour and lottery systems lottery country，spoas major tothe ofsocial welfare ofthem contribution lottery．Both developmentpublic make争eat welfare，butthatonthe markethadthe the against lottery they homogeneouscompetition further ofthe market．Underthenewsituationthatthe lottery government development advocatesthe andthe todo ofthe society together，thedevelopmentsports country sports offundstothe of is itisthe source development lotteryveryimportant．Becauseimportant ordertoavoidthe withwelfare onthe sports．In malignantcompetition lottery lottery market，the andcore can competitiveness spotslottery’Spopularity，reputation，loyalty be theinnovative activities． continuouslyimprovedthrough marketing Theauthor usestheliterature statisticsmethodsand mainly consultation，mathematical methodto the