奥迪A6彩色车专项提升计划-南部区线上传播模板.ppt

Network Propaganda Plan– Network Resource Recommendation 数据来源：艾瑞iUser Tracker媒体用户覆盖分析2014.12 Website selection: Select vertical or portal website which has large amount of users and high influence, then increase attention Position select: Depend on previous clicking effect data to select better resource Auto website coverage amount analysis(10thousand) Vertical media: pic in middle-large Luxury car article page Vertical media: homepage /column/text link Vertical media: button on the top of forum page Video media: PC 15s film ad 网络传播规划—移动网络资源推荐 门户新闻APP：数据显示覆盖量、周使用次数及在线浏览时长均排名较高。 目标用户覆盖排名中，腾讯新闻APP排名领先，同时匹配A6L彩色车的年龄结构。 视频类APP覆盖量排名中，优酷周使用次数、在线浏览时长均排名最高。同时具有较大影响力，优势较为明显。 新闻类APP周覆盖人数排名（万人） 视频类APP周覆盖人数排名（万人） Network Propaganda Plan– Mobile Network Resource Recommendation Portal news APP: It is visible that its coverage amount, weekly using times and online browsing time has front ranking from below data From the ranking of targeted users coverage, Tencent news and today news both has front ranking, also match to ages range of A6L color car Across video APP coverage ranking Youku has the first ranking about its weekly using time and online browsing time. Also it has high influence and obvious advantage. New APP weekly coverage ranking(10thousand) Video APP weekly user coverage (10thousand) 选择航旅、精品生活中的Hero APP 主要以通栏形式展示 可区域定向投放 精准用户定向，行业点击率≈1% 网络传播规划—移动网络资源推荐 APP资源推荐示意： 优酷APP移动端-15秒前贴片 可区域定向投放 精准用户定向，行业点击率≈1% 腾讯新闻APP-新闻信息流广告 浏览量高，行业点击率≈1% Network Propaganda Plan– Mobile Network Resource Recommendation Recommended APP resource example: Youku APP mobile-15s film ad Support regional launch Accurate user orientation, industry ctr≈1% Tencent news APP- news information flow ad High PV, industry CTR≈1% Select Here APP which from travelling, quality lifestyle Major in full column ad Able to regional targeted launch Targeted user launch, industry click rate≈1% 网络传播规划—网络专题示意 专题页搭建示意：PC端+移动端 活动主画面稿 PC端专题页展示 移动端专题页展示 活动详情介绍，突出奥迪A6L彩色车城市站活动信息、奥迪A6L炫彩电镀车、奥迪A6L车型亮点 预留位置放置前期15s预热视频 头图文案