网络时代的消费特征与营销对策-毕业论文（设计）.docVIP

毕业论文(设计) 题 目 网络时代消费特征与营销对策 学生姓名 学 号 院 系 专 业 指导教师 二ＯＯ 年 月 日  网络时代的消费特征与营销对策 南京大学XX系，南京 摘要：随着互联网的普及，网络技术的发展，我国的网络营销也在飞速的前进。传统网络广告已经无法满足现今广大受众的需求和要求，使得越来越多的网络广告呈现精准化的趋势，并且表现形式也多种多样。 本文针对网络营销进行分析研究，在相关理论和数据分析的技术上探讨了完善网络营销的建议。全文主要内容除去引言部分，共分四个部分，第一部分是网络营销的概述，阐述网络营销的定义、特点和发展情况，并就网络营销的效果评价做了说明；第二部分针对网络营销做了简单的可行性分析，同时分析了开展网络营销广告的成功案例，从中分析可以借鉴的经验；第三部分就网络广告策略中需要注意的几点问题做了阐述。本文从整体上把握了未来企业网络营销未来广告策略，来实现产品的推广。第四部分提出了未来网络营销的发展趋势。 关键词：网络营销 企业营销 策略分析 ABSTRACT With the popularity of the Internet,development of network technology,net advertising in China is also fast forward. Traditional net advertising has been unable to meet current needs and demands of the general audience,making more accurate rendering of net advertising trends,and also varieties forms of net advertising have been coming up. This article analyses study on electronic commerce,in addition,in the related discussion on the theory and technology of data analysis of perfecting group electronic commerce policy recommendations. Full-text content is divided into four major sections,the first part is an overview of Internet advertising,explain the definition,characteristics and development of electronic commerce and Internet advertising effectiveness evaluation explains.Part II is to do a simple analysis of the feasibility of and analysis of electronic commerce success stories of the industry,analysis of can draw on the experience of the Group.Discussion on the third part of the group electronic commerce policy.Part IV on electronic commerce strategy outlined needs to pay attention to several problems in the.Basic on weibo and key words. Keywords：Electronic commerce Market Advertising strategy 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc344231041 1引 言 PAGEREF _Toc344231041 \h 1 HYPERLINK \l _Toc344231042 2网络时代消费特征 PAGEREF _Toc344231042 \h 1 HYPERLINK \l _Toc344231043