销售：管理有利润的客户关系8知识分享.pptVIP

Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers;Sells multiple brands within the same product category for a variety of products Brands feature a different mix of benefits and appeal to different segments ;Definition;Market Segmentation;Geographic Segmentation Variables;Demographic Segmentation Variables;Market Segmentation;Market Segmentation;Market Segmentation;Target Marketing;Target Marketing;Target Marketing;Target Marketing;Positioning;Positioning;Criteria for Meaningful Differences;Positioning;Positioning;樯槫鵎萌稯麤綝焌薗癎稙浗縼蚓漛苰琂枤劓漐栶胃谐菷蛷朚睏