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marketing plan for starbucks星巴克市场分析解析
PAGE \* MERGEFORMAT 2
Project 3 The growth strategy of the company
Starbucks in India
“We aren’t in the coffee business, serving people,
We are in the people business, serving coffee
Howard Schultz CEO
MC1y2, 2nd Semester AP Degree Marketing Management 2010
Counsellor: Gitte Ovesen?Beierholm
Group members: Cristina Alexandra Grindei, Alisha Khatri, Yunjing Lu,
List of Contents
Introduction……………………………………………………………………………………………………..…. 3
Problem formulation………………………………………………………………………………………..….3
Methodology and Limitation………………………………………………………………………………..3
Macro and micro Analysis……………………………
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